Photograph by Mert & Marcus for Gucci…

In designing for Gucci, I always love to make some sort of stylistic  marriage between past, present, and future, because this brand has a  huge history. There’s 90 years of tradition and ideas about excellence  and expertise in luxury goods and craftsmanship that have been handed  down over generations. We still have some suppliers working with us  today who are the sons and daughters of the old suppliers who used to  work for the original Gucci family at the beginning of the last century.  So it’s nice to always create this balance between what has been done  in the past and what you want to do in the future. (via)

Read Frida Giannini's full interview here and the previous one here.

Photograph by Mert & Marcus for Gucci

In designing for Gucci, I always love to make some sort of stylistic marriage between past, present, and future, because this brand has a huge history. There’s 90 years of tradition and ideas about excellence and expertise in luxury goods and craftsmanship that have been handed down over generations. We still have some suppliers working with us today who are the sons and daughters of the old suppliers who used to work for the original Gucci family at the beginning of the last century. So it’s nice to always create this balance between what has been done in the past and what you want to do in the future. (via)

Read Frida Giannini's full interview here and the previous one here.

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